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| Door-to-door (DTD) services have shifted from a luxury use pattern to a routine consumption mode in China. |
| Consumers, especially the younger generation, are becoming increasingly open to ordering such services, which in turn is generating new business growth points. |
| According to a report from market research company Kantar Worldpanel, China's DTD services market surpassed 2 trillion yuan ($283 billion) in 2021, growing at a compound annual growth rate of 64 percent between 2016 and 2021. |
| "Door-to-door wardrobe organizing has experienced explosive growth since 2021. Between 2021 and 2023, the number of post-1995 consumers surged by nearly 20 percent, among which many have become our regular customers for whom we offer services every quarter," said Guo Xixi, a wardrobe organizer. "Young customers spend between 10,000 yuan and 50,000 yuan on organizing wardrobes every year. |
| "Two years ago, our core customers were those with higher salaries. Now, demand from the middle-income group has surged." |
| Zhang Xinyuan, secretary-general of Co-found think tank, said, "With the help of the internet and smart devices, various services are delivered straight to consumers, offering a better user experience." |
| Su Yuanyuan, a post-1995 employee in Beijing, said DTD services have brought great convenience and a sense of well-being to her life. |
| As an internet engineer who works from 9 am to 6 pm six days a week, spending two hours in a beauty salon was a luxury for Su, until she discovered that beauty salons had started offering door-to-door services. |
| Su now orders DTD facial care twice a month. Although she spends 30 percent more on this compared to a beauty salon, she has started to enjoy the services. Su also often makes use of DTD housekeeping and cooking services. |
| "I really benefit a lot from such services. In this fast-paced society, it is such a blessing for young people," Su said. |
| Such services are also creating new occupations. Data from Qichacha, a company information aggregator, showed that currently there are 14,500 enterprises providing DTD services, covering food delivery, housekeeping, laundry, manicures, massages, repair and fresh food. |
| The popularity of the sector, however, is offset by uneven service quality, lack of qualifications and inconsistent operational standards. |
| Meng Lilian, chief analyst at the Sichuan Tianfu Health Industry Research Institute, said: "Industry standards should be established to ensure service quality. Meanwhile, a whole-process supervision mechanism should be set up." |
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