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Bilibili, a leading video platform popular among China's younger generation, announced on Thursday the phrase of the year on its site to be "You Ya", or "elegant/elegance" when translated literally. |
Elegant/elegance is often used to praise someone who is stronghearted or resilient, or good at staying calm. No matter what the situation is, he or she can maintain a calm and steady mentality. |
Traditionally, elegance is often associated with middle- and high-class groups or those with high academic backgrounds. But now, elegance emphasizes an ability to control and balance life for ordinary people. |
Bullet chat is a commentary system unique to the Bilibili ecosystem, where viewers leave comments that scroll across on-screen content. |
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