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Starting Aug. 1, the Coca-Cola Co., which produces Sprite, will package the lemon-lime drink in clear plastic bottles in North America, the company announced Wednesday. |
Sprite's current plastic contains green polyethylene terephthalate (PET), an additive that can't be recycled into new bottles, a key initiative for the company as it looks to reduce plastic waste. |
"When recycled, clear PET Sprite bottles can be remade into bottles, helping drive a circular economy for plastic." Julian Ochoa, CEO of R3CYCLE, a plastic group helping Coca-Cola improve its recycling, said in a statement. |
Customers will also notice a revamped logo and packaging design on the Sprite bottles that aims to provide a more "consistent look and voice around the world," the company said. The well-known green hue will still be used on Sprite labels. |
The beverage giant has often been criticized for contributing to environmentally damaging plastic waste. In 2020, the company was named as the world's No. 1 plastic polluter by the environmental firm Break Free From Plastic. |
Environmental organizations say the problem with Sprite bottles is not the color, but the material: single-use plastic. |
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