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Blockbuster movie Avatar has retaken the highest-grossing film of all time spot thanks to its re-release in China. |
The sci-fi epic debuted in 2009 and held the global box office title for a decade until it was overtaken by Marvel's Avengers: Endgame in 2019. |
Following its re-release in the world's biggest movie-watching market of China, worldwide total sales pushed it above the $2.8bn mark on the weekend. |
China has been the top-performing film market since pandemic lockdowns. |
Director James Cameron's Avatar took in around $4m on Friday alone which pushed it ahead of Endgame, according to distributor Walt Disney. |
Disney owns both films after the company bought entertainment assets from Fox in 2019. It also owns the Titanic movie, which is third on the list of highest-grossing movies. |
When Endgame passed Avatar in 2019, Mr Cameron tweeted a picture of Avenger's Iron Man on the fictional Avatar universe of Pandora along with a congratulatory note. |
He is currently working on four sequels to Avatar. The next film, which has been delayed several times, is currently scheduled for release in December 2022. |
"We are proud to reach this great milestone, but Jim (James Cameron) and I are most thrilled that the film is back in theatres during these unprecedented times, and we want to thank our Chinese fans for their support," said Avatar producer Jon Landau. |
Chinese movie theatres have been open for several months now since pandemic-led shutdowns, and local movies have also been enjoying some of their strongest box-office sales ever. |
Ahead of its re-release in China, Avatar grossed around $760m in the US and just over $2bn internationally. |
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