宋仲基在韩剧里吃中国“自嗨锅”？韩国网友先炸锅了！
Chinese Zihaiguo in 'Vincenzo' stirs up Korean viewers

The actor also added a line says that "don't forget to eat something nice while watching something interesting."演员还说了一句台词：“看有趣的东西的时候，别忘了吃点好的。”

Some Korean netizens seemed focused on the meal's packaging, claiming they were repulsed by the Chinese characters printed on it, while others busied themselves emphasizing that the "stirred rice dish" is a Korean dish. And some others mentioned that they do not want to see South Korean stars eating food to promote Chinese brands on TV. 有韩国网友称，看到产品的中文包装感到“厌恶”，还有网友强调“拌饭”属于韩国食品。还有人提到，不希望在电视上看到韩国明星通过饮食的方式推广中国品牌。

Another viewer wrote, "If the network just sells placement to Chinese companies for quick money, wouldn't (foreign) people who watch this series think bibimbap's Chinese food? This is a serious issue … I know money is important but this is taking it too far."还有人评论：“如果剧方为了赚快钱把广告植入卖给中国公司，那么（外国）人们看了电视剧会认为拌饭是中国食物吧？这是个严重的问题……我知道资金很重要，但是这样就太过分了。”

此前，韩国网友就对于诸如泡菜起源等文化归属问题争吵不休。视频博主李子柒的泡菜制作视频就曾被韩国网友围攻。而这次，中国品牌拌饭的广告植入再次引发韩国网友不满。

The Chinese food company has an advertising agreement with Vincenzo, which stipulated the instant meal should appear a total of four times in the series and be eaten by the leads at least twice.中国品牌方与《文森佐》剧集达成广告协议，规定产品会在电视剧中出现4次，其中主角至少会吃两次 “自嗨锅”。

This is not the first time tvN has raised domestic viewers' collective ire through controversial product placement deals with Chinese companies. The comedy romance series "True Beauty" has recently come under fire for excessive advertising of Chinese products and brands, placing banners of the e-commerce firm JD.com in bus stops and showing characters eating Chinese instant hot pot.这并不是tvN第一次因为出现中国公司的广告植入，而让韩国观众“炸锅”。爱情喜剧《女神降临》最近就因过度宣传中国产品和品牌而受到抨击，剧中公交站台出现京东广告牌，演员也有食用中国即食火锅的镜头。

转载自：21世纪英文报 审校：Jade