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| 'It's not always an advantage to be pretty,' says Marko Pitesa, an assistant professor at the University of Maryland. 'It can backfire if you are perceived as a threat.' |
| Interestingly, in Pitesa's study, it was male attractiveness in particular, rather than female beauty, that made the most difference. |
| If the interviewer expected to work with the candidate as part of a team, then he preferred good-looking men. |
| However, if the interviewer saw the candidate as a potential competitor, the interviewer discriminated in favour of unattractive men. |
| In the first experiment, 241 adults were asked to evaluate fictional job candidates based on fake qualifications and experience, in an online setting. |
| Men evaluated men and women evaluated women. Interviewers were primed to either think of the candidate as a future co-operator or competitor, and they were given a computer-generated headshot that was either attractive or unattractive. |
| 'Kind of attractive and average, maybe slightly below average,' Pitesa clarifies - no supermodels. |
| A second experiment involved 92 people in a lab. They were asked to evaluate future competitors or partners in a quiz game, based on credentials that included sample quiz answers, and they saw similar headshots. |
| The patterns of discrimination based on perceived self-interest was the same. |
| Another test opened up to include men interviewing women and women interviewing men. |
| There was still a preference to cooperate with the attractive man and compete against the unattractive man. |
| A final experiment used photographs of actual European business school students, vetted for attractiveness, and found the same pattern. |
| The results suggest that interviewers were not blinded by beauty, and instead calculated which candidate would further their own career. |
| 'The dominant theoretical perspective in the social sciences for several decades has been that biases and discrimination are caused by irrational prejudice,' Pitesa says. |
| 'The way we explain it here, pretty men just seem more competent, so it is actually subjectively rational to discriminate for or against them.' |
| On a deeper level, she adds, the behaviour remains irrational, since there's no evidence that a real link exists between looks and competence. |
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