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Facebook has changed its corporate name to Meta as part of a major rebrand. |
The company said it would better "encompass" what it does, as it broadens its reach beyond social media into areas like virtual reality (VR). |
The change does not apply to its individual platforms, such as Facebook, Instagram and Whatsapp, only the parent company that owns them. |
The move follows a series of negative stories about Facebook, based on documents leaked by an ex-employee. |
Frances Haugen has accused the company of putting "profits over safety". |
In 2015, Google restructured its company calling its parent firm Alphabet, however, the name has not caught on. |
Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a "metaverse" - an online world where people can game, work and communicate in a virtual environment, often using VR headsets. |
He said the existing brand could not "possibly represent everything that we're doing today, let alone in the future", and needed to change. |
"Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we're building towards," he told a virtual conference. |
The company also unveiled a new sign at its headquarters in Menlo Park, California, on Thursday, replacing its thumbs-up "Like" logo with a blue infinity shape. |
Mr Zuckerberg said the new name reflects that over time, users will not need to use Facebook to use the company's other services. |
The word "meta" comes from the Greek word meaning "beyond". |
To an outsider, a metaverse may look like a version of VR, but some people believe it could be the future of the internet. |
Instead of being on a computer, people in a metaverse might use a headset to enter a virtual world connecting all sorts of digital environments. |
It is hoped the virtual world could be used for practically anything from work, play and concerts, to socialising with friends and family. |
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